Our Conversation Based Pricing

How conversation pricing works on the WhatsApp Business Platform

Pay for conversation, not for per Message

Conversations Categories

Marketing

Achieve your sale growth spreading products and service awareness of your brand, Feature announcement, offer and promotions and retargeting again with few click.

Opening a utility conversation inside a marketing conversation

A marketing conversation is opened at 3:40 when a

marketing template message is delivered. Later, with the marketing conversation still open, a utility template is delivered at 6:00. This opens a separate utility conversation.

The result is one charge for a marketing conversation and one charge for a utility conversation.

Utility

Sent reminder or follow-up or product delivery and transaction, including post-purchase notifications and recurring billing statements to customers who have opted in.

Two templates of the same category result in only one conversation charge.

A utility conversation is opened at 9:00 when a utility template message is delivered. Later, with the utility conversation still open, another utility template message is delivered at 11:00. There is no new conversation charge because the template category used within the open conversation window did not change. The result is one utility conversation charge

Service

Use initiate to business can replay their query or service message.

Opening a marketing conversation inside a service conversation

A service conversation is opened at 9:31 when a business response to a customer message is delivered. A marketing template is delivered while this service conversation is still open at 4:30. This opens a separate marketing conversation. The

result is one charge for a service conversation and one charge